3 Soon-to-be-Everywhere Social Media Trends You Can Profit on in 2016

What is the next big wave of social media?

Maybe it's Peach—or another hot new social network. Maybe it's a strategy like posting times or text faces. (ﾉ◕ヮ◕)ﾉ*:･ﾟ✧

It's really hard to say!

(And yet here I am saying it.)

To ride the wave of the next big thing in social media, it often takes a lot of trial-and-error, a good deal of trendspotting, and some courage to try new things. I've spent some time reading up on what's to come for social media and I'd love to get your thoughts on three new trends that might be monumental.

3 Soon-to-Be-Everywhere Social Media Trends for 2016 from Buffer

1. Social shopping

You can buy stuff straight from your News Feed!

E-commerce has felt a bit like a missing piece from the social media feeds. Sure, you can tweet/post/Snap about a product that you're selling, yet your potential customers must still leave the social network they're on to visit your site in order to complete the purchase.

Previously:

Social --> your site --> $$

Soon:

Social = $$

This is already in the works in some moderate ways, on sites like Pinterest, Instagram, and Facebook.

Pinterest has a "Buy It" option on iPhone, iPad, and Android devices, where you can buy Pinned products directly from Pinterest. Available products have a blue "Buy It" button next to the standard red "Pin It" button.

Here's a preview of how the process works:

Facebook has been testing a Buy button for well over a year now and has been slowly rolling it out to more and more users. Like with Pinterest, Facebook's option allows shoppers to buy products without ever leaving Facebook.

And you might be familiar with Domino's pizza emoji tweet?

Yep, Twitter shopping is a thing, too. In addition to the pizza emoji, Twitter has a buy button that users can access to buy and sell directly from the Twitter stream. Here's an example of the experience with a Warby Parker set of sunglasses.

Buying and selling on social media feels like it may be on the verge of something big.

And whatever solution falls into place here could go a long way toward solving one of the Big Mysteries of social media marketing:

How can I accurately measure my social media ROI?

For some time now, one of the biggest challenges for social media marketers has been assigning dollars-and-cents results to efforts on Twitter, Facebook, and the like.

And though this new frontier of social shopping and e-commerce might be only part of the return on investment (there's still the lead gen and funnel parts that are important to consider), it's one of the biggest steps toward tying a direct, monetary result to one's social media marketing.

If purchases take place on social media, ROI becomes clearer, social media's position in the marketplace improves, and we all win—buyers and sellers.

Ways you can profit on this:

• Join the Pinterest waitlist or use "Buy It" straight away today if you're on a platform like Shopify


• Check your Facebook page and ads center to see if you have the "Buy" option turned on for your call-to-action buttons


• Check Twitter's list of partners to see if you've already got access via a service like Gumroad or Stripe perhaps


• For Instagram, you can look into services like Penny, which let shoppers buy straight from Instagram with hashtag #sold

2. Social media at work

One of my favorite topics to write on (and one that I probably didn't have a really great answer to) is the split between who you are on social media inside of work and outside of work.

Well, moving forward, that might not be an obstacle any more!

Facebook at Work, announced last year, seeks to carve out a work-specific social media zone for coworkers to communicate with one another.

Like this TechCrunch headline stated: Facebook at Work lets businesses create their own social networks.

LinkedIn is interested in similar work-style social media, and like a lot of other Facebook features, it's possible that this one will trickle out to a whole host of other networks, too.

Even apps like Slack and Hipchat have helped add distinction to the work/life split, making it easy to converse with teammates in a medium that doesn't dip into personal life.

This new, explicit distinction between work social media and personal social media could represent a huge shift in how social networks are used. It's quite early days with things (Facebook at Work is starting its slow roll out, available on mobile currently). Guessing at some of the effects here, you could see changes to:

• Ideal posting time: If the typical high-engagement window of 9-to-5 is spent with 9-to-5ers hanging out on their own private networks, optimal timing might shift.


• Message content: Instead of reaching folks at work and play, now a brand's updates might be targeted toward one or the other


• Ad types: Will it be possible to get a message into a "work" network?

A lot remains to be seen here, but the early signs of work-centric social networks feels like too big a trend to miss.

Ways you can profit on this:

• Stay tuned into Facebook's updates on the subject so you're first in the door. (Facebook publishes lots of great updates to its Business blog.)


• Start honing your messages to different types of people and different times of day: Custom audiences and ads provide a good playground for tests

3. Messaging & chat apps

How to reach people who aren't checking their feeds

When we go on our semi-annual Buffer retreats, we all stay in touch with one another not on social media but on messaging platforms: WhatsApp, Messenger, etc.

Is the same true for the ways you communicate with your nearby friends and family?

This seems to be a growing trend for a lot of the back-and-forth convos that take place. If social media is seen as a broadcast medium, messaging apps feel a bit more conversational. 

And it's possible that these two reasons might be why. With messaging apps, there's:

1. No algorithm.


2. No ads.

Algorithms and ads have come to define social media more and more. Messaging apps are the complete opposite. For instance, on Snapchat (not quite a messaging app per se but disruptive enough in this sense), a user will choose to view a branded story and give it their full attention, whereas on Facebook the algorithm decides which posts the user might see.

So with people choosing a way around ads and algorithms, how does your content stand a chance of being seen?

This one definitely calls for some outside-the-box thinking. We're currently spinning our brains with this one at Buffer and taking inspiration from folks who are charting new territories here already.

The WhatsApp newsletter

Alex Laughlin of the National Journal came up with a pretty neat experiment last year: She uses WhatsApp to send a daily newsletter to a group of subscribers.

The setup for the list is pretty simple. Here're Alex's instructions:

• Download WhatsApp


• Save this number in your contacts as Lunch Links: 706–604–5805.


• Send “Lunch Links” a message on WhatsApp asking to be added to the newsletter.

Essentially, people would opt in with a phone number rather than an email, and they'd get the newsletter messages straight away as chats. It's a super interesting concept! And I quite liked this as the motivation for exploring this type of network:

If my fifteen-year-old sister’s social networking use is any indication, organizations should be hopping on these chat technologies — and quickly.

The Everlane Facebook messages

Online clothing retailer Everlane is one of the first to explore Facebook Messenger as a way to engage with customers and perform those standard e-commerce support roles with order confirmations, updates, shipping info, etc.

Customers can chat directly with Everlane support reps for any questions—even adding more items to an order.

(Here's a bit more from Facebook's announcement about their Messenger platforms).

The new wave of Slack, chat, and notifications

And then there's all the many different ways to get a message into things like desktop notifications or a Slack chat room (the next frontier!). Here're just a few options:

• Roost – Let folks turn on desktop notifications for your blog's content


• Slackbots and integrations: This neat list on Product Hunt features things like a Slack bookmarklet for sharing links, plus lots of other cool marketing ideas

Ways you can profit on all this:

• Give people more than one way to hear from you: Offer subscription via text, Messenger, and more


• Survey your audience to find out what new technologies they're using most, then adjust your strategies accordingly


• Not sure what some of these apps are? Give them a go yourself so it's easier to empathize with how your customers might experience your brand

Bonus: A few extra social media trends

I originally researched more than 20 new trends that social media folks thought might be big this year. The three above are the ones that seemed really promising, and a bunch of these below were simply too intriguing not to mention. They are:

1. Emoji responses


2. 360 video


3. Livestreaming


4. Social media customer service


5. "Everything platforms"

I've added all these to a new story on Buffer's Medium collection.

Click to read more detail on any of these. (And feel free to follow us on Medium if you happen to hang out there some. We post cool stuff!)

Over to you

What trends are you keeping your eye on this year?

What do you see coming for social media?

I'd love the chance to learn from you with any thoughts you have on these items or any that I might have missed! It'd be awesome to connect in the comments or on Twitter.

The post 3 Soon-to-be-Everywhere Social Media Trends You Can Profit on in 2016 appeared first on Social.

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Over half of Facebook users access the service only on mobile

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51.7% of Facebook users now user the social network exclusively from a mobile device.

More specifically, in its fourth quarter 2015 earnings announcement today, Facebook revealed it now has 1.59 billion monthly active users (up 14 percent year-over-year), and 1.44 billion are monthly mobile users (up 21 percent year over year). Facebook also shared that it now has 1.04 billion daily active users (a 17 percent bump year over year) and 934 million mobile daily active users (a 25 percent increase year over year).

Put another way, 65.41 percent of all Facebook members use the service daily, and 64.86 percent of mobile members use it daily as well. But in its earnings slides (PDF), the company also shared it has 823 million mobile-only users, the most interesting user figure that comes out of its earnings reports.

Between Q3 and Q4, Facebook added 96 million mobile-only users. In Q3 2015, mobile-only users accounted for 46.90 percent of the social network's total members, so the group grew over 4 percentage points. This number climbs every quarter, though it will naturally slow down soon.

Here is how Facebook distinguishes this category of users:

Mobile-only MAUs are defined as users who accessed Facebook solely through mobile apps or mobile versions of our website, or used our Messenger app, in the last 30 days of the given quarter. The number of mobile-only MAUs do not include Instagram users unless they would otherwise qualify as such users based on their other activities on Facebook.

Even though Facebook doesn't break out this number in its earnings release, this is by far the most important the one to watch. Facebook's growth will continue to slow due to its size, but the revenue share coming from mobile is still growing.

In fact, Facebook shared that in Q4 2015, mobile advertising revenue represented approximately 80 percent of all of the company's advertising revenue. In Q3 2015, that number was 78 percent, and in Q4 2014 it was 69 percent.

Mobile-only users are key to a social network that has managed to successfully transform itself into a mobile-first business. But it's also impressive that Facebook has managed to keep all its numbers growing, albeit slowly.

More to follow

Over half of Facebook users access the service only on mobile

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3 Tools to Write Irresistible Blog Titles

Do you want to how to attract more people to your blog?  Your blog post title is critical to getting people to click over to read more.

In this 45-minute Blab, Phyllis Khare and I go through a step-by-step process to use cool free tools to help you write an irresistible great blog title.

Watch the video here because we also talk about a lot of bonus tips – plus we had a lot of fun on our Blab as you can see

At minute 20 we talk about using numbers in blog titles and we reveal the best number to use in a blog title.

Step 1:  Know Your Keywords

Your first step is to know what keywords you want to rank for on Google and what keywords are best to use in your titles.

You may already know your keywords but reviewing this from time to time is a good idea!  Plus it can help to get fresh ideas.

Go to http://keywordtool.io/

Step 2:  Use a Tool to Create a Headline

Your next step is to create a headline.  Of course there are many ways to look at creating a headline but we were sharing tools that can help.

http://ift.tt/1DPG99l

http://ift.tt/1cWJs5w

Once you create a headline with your keywords, you may also want to add the target audience in the name.  For example:  3 Facts  Small Business Owners Need to Know about Blogging.

Step 3:  Analyze Your Headline

The next step is to analyze how your headlines can resonate with people.

The first tool is from American Marketing Institute and that shows you how the headline will resonate emotionally with people.

http://ift.tt/1oO2mMF

The next one is CoSchedule which analyzes your headline on readability, length, grammar, and other facets.

http://ift.tt/1FTT37C

Bonus Tools Mentioned:

Some of the questions that came up were around tracking keywords on your blog and we recommend the Yoast plugin for that.

http://ift.tt/1blM6kR

I also talked about searching through one of my favorite tools, Buzzsumo, to help find good posts that have already gotten a lot of shares.  While you don't want to copy those headline titles exactly the tool can be good for brainstorming.

We had some other questions about where to learn about blogging for beginners and we recommended these three sites:

• WP Beginner – http://ift.tt/kRd6VD


• Problogger: http://ift.tt/eY1zEN


• Copyblogger:  http://copyblogger.com/

What do you think?  How do you come up with interesting headlines for your blog posts?  Share your thoughts in the comments below!

The post 3 Tools to Write Irresistible Blog Titles appeared first on Andrea Vahl.

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Think you know content marketing? In 2016, you better (webinar)

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VB WEBINAR:

Content marketing isn’t just another arrow in your quiver — our panel of top marketing professionals argue that when it's used correctly, it’s a nuclear-grade weapon in the war for customer engagement and real ROI.

 Register now for free!

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Content marketing is consistently the most important — and the least understood — marketing tool. In our upcoming webinar, we share the insights from the imminent VB Insight report about what it takes to create compelling content that gets discovered and really connects.

“Content marketing has exploded over the last few years,” says panelist Chase Hooley, senior manager of content marketing at MapR Technologies. “We’ve bought in to Seth Godwin’s saying: content marketing is essentially the only kind of marketing that’s left.”

Content marketing, he says, “is about the only way to get our target audience’s attention anymore. They have the power to block our ads, they have the power to leave the website if they don’t like what they see.”

And that’s why creating content with real, measurable value for your target audience is the essential backbone of content marketing. “Once we’ve got their attention, then we can get down to the analytics: what’s working, what’s not,” Hooley says.

What’s working is measured in increased sales opportunities. In fact, MapR’s content marketing efforts drive the majority of the those opportunities, and help shorten sales cycles.

A content marketing strategy is built from the ground up. MapR spent three months talking with marketing agencies and conducting interviews with sales reps, internal subject matter experts, and customers to build out audience personas and buyer journeys for each of them. Keyword research on each persona’s micro-moments — those intent-rich instances when a potential customer comes to a decision or forms a preference — guide content development and determine the impact of engaging at that essential moment.

While interactive ebooks, articles, and videos are important pieces of the puzzle, the blog has been a focus for MapR from the start. Content is heavily SEO-optimized, and focuses on building reciprocal links so that it ranks well and pulls in engaged, interested traffic.

“They’re coming to our blog to read and consume and basically become better at what they do for a living,” Hooley says. It creates a solid demand gen platform as potential customers consume that content. “Then, he says, “we can start to move them through the buyer’s journey and help speed up that process. The blog is definitely foundational.”

And choosing the right technology is essential. Hooley relies on the content management platform Kapost which is key to keeping the team better aligned and to better plan content strategy.

From an ROI standpoint, Hooley notes, Kapost’s content-scoring metrics, which highlight the best-performing content, drives content promotion, strategy, and creation.

What’s the future of content marketing? For Hooley’s team it’s a content recommendation engine on the MapR platform. “Between the qualitative research we’ve done and crunching all the other analytics we’re able to pull on our platform, our goal is to create a more relevant and engaging experience on our website toward the end of this year.”

To learn more about content marketing tech, analytics, and ROI — plus fundamental content creation strategies — register for this free webinar with our panel of content marketing experts.

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Don't miss out!

Register here for free.

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You’ll learn:

• Which content marketing strategies will boost your marketing initiatives


• The right voice for your company and customers — and how to keep it consistent


• How to get buy-ins from internal subject matter experts


• What you gain from content marketing, including lead gen, expanded social presence, and individual and company brand recognition


• What tools and metrics to determine the ROI of your content marketing.

Speakers:

• Stewart Rogers, Director of Marketing Technology, VB Insight


• Mitchell Reichgut, CEO, Jun Group


• Chase Hooley, Senior Manager, Content Marketing, MapR Technologies

Moderator:

• Wendy Schuchart, Analyst, VentureBeat

This webinar will be based on Stewart Rogers' VB Insight report, which will be published in February, 2016.

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This webinar is sponsored by Searchmetrics, Inc.

Think you know content marketing? In 2016, you better (webinar)

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Celebrating 200 Episodes #SocialZoomFactor Podcast – Power of Media Differentiation

It's hard to believe this is the 200th episode of the Social Zoom Factor podcast!

What started out as a "test of the podcast waters" transformed into an amazing media and revenue channel for our agency, Marketing Nutz. The Social Zoom Factor podcast has enabled us to differentiate, diversify, build community, provide value to our audience, establish thought leadership, earn trust, generate leads, increase revenue by creating new and diverse revenue streams, make new friends and the list goes on.

We entered the podcast world pretty clueless as to what it would take to not only lunch but run a successful podcast that could be an amazing part of our business. We dug in deep and did the research. We learned from mentors, and developed a solid strategy and plan for success. We knew the future of podcasting is bright and wanted to be at the front of the movement to audio.

Ever since the day we launched our first agency in early 2010, sold it in late 2011 and built the following agency, Marketing Nutz to where it is today, we have held on tight to our WHY of business and life.

I didn't leave a successful corporate career of 15+ years to simply work 24/7. If it was about the money I would have stayed in corporate. I left corporate to build something amazing, something that could provide amazing people a place to work that was inspiring, challenging, engaging, different, fun, rewarding and empowered them to build something bigger together than we can ever do as individuals.

Has it been easy? Nope. Have there been late night? Of course. However, I have much more time to live life on my terms today than I ever did during my tenure in corporate. I choose my destiny. I choose what clients I work with and what clients I don't. I choose what experiences build my business, my team, my memories and my life.

We have tried our best to work smarter, not just harder. We believe in the #SmartHustle and building platforms that work even when you are not working. That is exactly what the podcast does. It works when I am not working. It works 24/7.

Take a listen to the 200th episode of the Social Zoom Factor Podcast  to hear how we launched and 5 solid tips to help you differentiate and diversify your media platforms and social networks to bring the highest ROI not only for your business, but also for your life!

Take a listen and be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud!

In this 30 minute podcast you will learn: 

• 6 tips to differentiate and diversify by selecting the right new media & social networks to embrace to grow your business


• How we got started in podcasting


• Strategies that helped us hit and maintain 100k unique monthly downloads


• Mentors we depended on to create, build and launch our podcast


• The benefits the podcast has provided our business


• Why you must keep your WHY at the foundation of business decisions when looking to shake things up, diversify and differentiate


• Avoiding shiny objects and the fear of missing out (FOMO)


• Why you must run away from status quo and rise above the noise with value


• Aligning your passion with your why


• Understanding where you fit in the market and the unique value your brand offers


• The importance of taking risks


• Never giving up!

Supporting Resources:

• Audience Analysis Worksheet


• Lessons Learned after 100 Podcast Episodes


• You Are the Media


• Welcome to the Inspiration Age, Are You Ready?


• Welcome to the Participation Age. You are the Media but Only if You Participate


• How to Develop a Content Marketing Framework and Plan (episode 7)


• Steps to Develop a Social Business Plan (white paper)


• Band Humanization in a Nutshell (episode 5)

How to Subscribe to Social Zoom Factor Podcast 

•  iTunes


• Stitcher


• SoundCloud
  

       

Related Stories

• 12 Visual Content Marketing Ideas that Get Shared Like Mad


• Top 12 Social Media, Digital Marketing Predictions and Trends for 2016


• Are You Making These Top 10 Content Marketing Mistakes & Sabotaging Your Results?

 

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Twitter shakeup: Heads of product, media, engineering, and HR depart

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Twitter has enacted some changes that is seeing the departure of four executives, confirming some reports from earlier today.

In a tweet, chief executive Jack Dorsey announced that senior vice president of engineering Alex Roetter, senior vice president of product Kevin Weil, global media head Katie Stanton, and vice president of human resources Brian "Skip" Schipper have left.

Dorsey sought to emphasize in his tweet that every one of the executives voluntarily left the company. First revealed by Re/code. This news takes place simultaneously as other employees announced their resignations, specifically Jason Toff who headed the six-second video platform Vine — he's rejoining Google to work on virtual reality.

Was really hoping to talk to Twitter employees about this later this week, but want to set the record straight now: http://pic.twitter.com/PcpRyTzOlW

— Jack (@jack) January 25, 2016

The company has enacted a temporary transition plan in which chief operating officer Adam Bain will oversee not only the revenue-related product teams, but also the media and human resource departments. Chief technology officer Adam Messinger has been tasked with combining the engineering team with the consumer product, design and research, user services, and Fabric teams into one group. Dorsey said that he'll be working with Messinger on creating the right experiences for the newly formed team.

All of this comes amid rumors that Twitter will be hiring a chief marketing officer soon, an area that is currently overseen by the company's chief financial officer Anthony Noto, and a new public relations chief, which right now is under the guidance of general counsel Vijaya Gadde.

How investors in the public company are reacting to the news isn't clear quite yet as the stock market won't open for a few more hours. However, the departures of more executives may cause them to worry about the state of Twitter. Its stock has dropped considerably from a high in January 2014 of $69 to close at $17.84 on Friday. It began its life as a publicly traded company at $45.10, after being priced at $26, but with investors worried about the sluggish growth in users, the price has just gone down.

Twitter Inc. (TWTR) Stock Price – 2 Years | FindTheCompany

This is developing. Please refresh for updates.

Twitter shakeup: Heads of product, media, engineering, and HR depart

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How to Double Your Traffic Without Paying Google or Facebook a Cent

I had just launched my blog.

The first post was published and it was there for all the world to see. But no one knew it existed. I had no budget for marketing, no traffic and to be honest I was struggling. Sort of like a tree in a Siberian forest. A bit green, very unknown and hidden.

Sound familiar.

It was 2009 and blogging and the social web were new and just emerging from the primordial swamp on the start of the journey of digital evolution. Tools were raw or non-existent and everyone was trying to work out how to get traffic without paying for it. SEO scammers were still plying their trade and Google AdWords was getting too expensive.

Social media was free back then.

You could get traffic easily from Facebook, Twitter and other social networks without paying for it. I started to work out that Twitter was very effective for getting traffic to my blog. My email list was so small it might as well been non-existent and my SEO traffic was feeble.

So how do you get free traffic?

If you're expecting an easy answer you are in the wrong place. You are going to have to earn it!

…and that takes time and effort.

Here are the top 3 tactics to start and focus on.

1. Social media – This where I started. You need to start building a tribe on social networks (Twitter was the one that worked best for me)

2. Search engines –  Earning authority with Google takes persistence but research shows that this will produce 300% more traffic than social over time.

3. Building an email list – This is vital. It means that you can let your audience know about your latest blog post or offer when you want to. Not at the whim of a Google or Facebook algorithm. Do this from day one.

Now for a lot of you this is not big news.

But it is still surprising how many people still don't do the work to make these tactics work.

But there are some simple ways to get free traffic and here is a secret on how to double your traffic.

The real secret

The real secret is optimizing your blog and website with tools and technologies that make your site work harder. That means that your primary goal should be to take the traffic  you already have and optimize it. That means two things.

1. Making it easier to share


2. Make it compelling to subscribe to your email list

How do you do that?

The simplest way to start is to use simple to use sharing buttons. When I did this for the first time the results were incredible. Just doing that one thing increased my traffic by 200%

But I am still surprised today how hard people make it to share their content. Often they are almost impossible to find, at the bottom of the post or not even setup.

An awesome tool

Today we have so many tools and platforms that it is overwhelming. Late last year I decided to try out an app that I had heard about but hadn't the time to implement.

Sumome.

What I love about the app is that it makes it easy to optimize and test. It also focuses on the two key things that you need to make your blog and website work harder.

Optimizing your content sharing and email subscribing.

Making your blog work harder and smarter is the best place to start rather than chasing shiny new toys that offer the world, add clutter and  just plain waste your time.

Sumome is the best tool I have discovered in a long time! Here are 7 ways to use it to start on the journey to doubling your traffic.

4 ways to optimize your email list building

The best place to start is with the tools that help you grow your email list. Here are 4 cool ways to make it easy and compelling for your site visitors to do that with Sumome.

Welcome Mat

The default designs are a great place to start. But you can create your own design by using their large range of templates. The stats show that the welcome mat is one of the highest converting list building tactics you can use.

Sumome data shows that it can triple your conversion rate with its full-screen call to action.

Welcome Mat displays a full-screen call to action that shows when visitors land on your site. It encourages your visitors to join your email list and check out your latest and popular blog post!

Popular features include:

• Ability to customize the background, add gifs, videos and completely change the colors


• Mobile and web optimized


• Automatically loads when visitors arrive on your site


• Ability to use display rules to control where your popup shows


• Easy newsletter integration with Mailchimp, Aweber, Constant Contact, Campaign Monitor, GetResponses, Infusionsoft, Mad Mimi, Vero and many more!

Scroll box

The scroll box is a sliding banner that pops out when people have read a certain percentage of your content or post. the default setting on this is 40%.

You could use this to also promote webinars and other landing pages.

List builder

This operates like most pop-ups but is easy to design and configure the settings.

Smart Bar

If you go the top of my blog you will see the "Smart bar" that links to Sumome and you can start setting it up today. You can also use it on your website to start building your email list.

3 ways to boost your sharing optimisation

Making it easy for sharing on a social web is critical. If you don't work on this then you are leaving a lot of traffic in the shed. Here are 3 easy to boost your sharing.

Image Sharer

People love sharing images. So make it easy for them. In a few seconds you can set up your site for sharing to Twitter, Facebook and Pinterest. In just a few days I have had nearly 100 images shared which drives brand awareness and traffic.

That alone will increase your traffic!

Sharing buttons

Now there are huge selection of sharing button apps on the market but again they are easy to design, configure and setup. The sharing buttons can also be configured to float down the side as people read your post and increase your sharing rate.

Here is how Sumome looks on the Social Media Examiner blog.

Highlighter

With Highlighter, your visitors can highlight sections of your articles to share with their friends, coworkers, and more. This does two insanely valuable things:

1. Drives you social traffic

2. Highlights popular sections for you readers.

Features worth noting:

• Enable highlight of any text on your page


• Get way more shares on Facebook and Twitter


• Offer ability to share any content via Facebook or Twitter


• Ability to fully customize the color of the share box


• Works instantly

Other cool features

Along with the sharing and subscribing tools the app also provides some other cool features.

• Mobile friendly


• Measures your performance with Google analytics integration


• Perform A/B split tests.

It is so easy to add another scroll box, list builder or welcome mat to a campaign and compare the results. To put this in some perspective a welcome mat that converts at 1.9% versus 1.6% means that you will capture 300 more emails per 100,000 welcome mats shown.

That's worth testing!

You can set up another mat for testing in just a few minutes and start measuring straight away.

Let's double your traffic!

So now you have a lot of ideas to grow your traffic. You should also know what to focus on. I would recommend you implement Sumome today. If you can't set it up yourself then get your web tech partner to do it for you.

I would then implement the following as a minimum.

• Welcome mat


• Scroll box


• Image sharing

With some focus, effort and testing I wouldn't be surprised to hear that you have doubled your web traffic.

Look forward to hearing your stories about how you grew your traffic with Sumome.

The post How to Double Your Traffic Without Paying Google or Facebook a Cent appeared first on Jeffbullas's Blog.

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