Shut cell foam insulation is among both sorts of spray foam insulation. The main difference between shut and even open cell insulation in that the previous has multiple encapsulated cells which let neither air neither heat seep via while the latter is a permeable framework of foam. The distinction occurs as a result of the base chemical utilized to create the foam. Closed cell insulation foam uses polyurethane and is readily available in numerous densities and R-values.
It is available through do it yourself packages as well as pre-sprayed sheets. You could likewise get a specialist to install it for you, yet since the task is reasonably simple you can do it on your own as well as save around 50 % of the cost. This insulation is ideal for insulating walls along with attic rooms. It is splashed into dental caries of incomplete wall surfaces and on the underside of attic roofs. Finished walls can also be shielded by just pushing in the foam into the dental caries with holes. Besides preventing heat circulation, it additionally develops an air limited seal around your house by closing leaks, fractures and even voids.
Positive aspects
Closed cell foam insulation in impenetrable and also does not take in dampness and also for this reason is effective in inhibiting mold and mildew. Cement containing the closed cell selection is fire resistant. Additionally, it also gives acoustical insulation to your room as well as includes security to its structure. It is used in small quantities and even is simple to make use of when as compared to batts as well as coverings which should be resized and also cut out. Frequently used types of closed cell insulation are polyicynene, polyisocyanurate, polystyrene, as well as icynene spray formula.
Closed vs. Open up Cell Insulation Foam
Open cell insulation is absorptive to moisture along with water and also this could cause mold development inside the foam and that can be extremely difficult to treat. Foam that has the shut sort of cells has no such troubles. It provides premium insulation with R-values varying from 5-8 per inch while open cell foam has normal R-values of 3-4 for the same density. This implies a slim layer of shut cell foam gives two times as much insulation as open cell foam does. Not only this, closed cell foam insulation is stronger and also needs no trimming which is needed when it comes to open cell foam.
Saturday, 5 March 2016
5 rules for adapting your company to the age of group-storytelling
GUEST:
2016 will be the year social storytelling shifts from “me” to “we”, where one-off posts focused on me, me, me, will give way to people using social media and technology to not just link their stories but collaborate in sharing the story of our lives and society in real-time.
We saw hints of this last year in the aftermath of the attacks in Paris as millions of people around the world posted videos of themselves expressing grief, shock, outrage, and hope. In the first 24 hours following the attacks, Instagram reported more than 70 million people using the service to share their support and prayers.
What this illustrates is that we wanted these interactions to be part of the larger social story, and the mainstream media covered it that way. There were stories in The New York Times and on CNN.com that did not just report on the impact of social media but leveraged videos and photos posted to social media to support their own coverage.
The shift from me to we and the our demands to be part of the narrative will have a dramatic effect on publishers. Historically, the news media has been “just about the facts”, and their function was to aggregate and report those facts. But now consumers are now asking publishers to bring them not just the facts but the social story. Show me what others, like me, have to say, how they feel and what they’re doing about an issue. This is social video transcending “my” story and “my” view and transitioning to “our” story and “our” view.
This is a race for social discovery and relevance, and the winners will be those who can effectively and efficiently optimize engagement and monetization. I’ve put together a list of the five key ingredients every publisher or brand marketer must have in their arsenal to succeed as Internet society continues to evolve from me to we in 2016:
1. Discovery: “We” are a new age Internet society that discovers and curates content better, faster, and cheaper than any single organization, agency, publisher, or TV network. With content growing exponentially, the critical success factor is sourcing and sharing (syndicating) timely, relevant, and valued stories. But to truly achieve speed-to-value, “community curation” must go beyond link sharing. Extend your lens beyond what’s trending and leverage dynamic feedback loops to test and validate “next best” content in real time to remove the guesswork. Reddit used community voting to become the front page of the Internet. Since search is being replaced by social, the new winners of the space race for relevance will need to masterfully combine machine learning (AI) to digest the massive trove of data spinning off what we are saying and doing to improve how we discover content. The winners will always be optimizing engagement and monetization.
2. Personalization: Personalization today is lame. What’s popular is different than what’s personal. The community is not me. When I press play, make sure you put text, photos, or videos based on what you know about me (from semi-anonymous to my entire known network). Modernize your editorial, media buys, native ads, and sponsored stories — upgrade text-only articles, comments, ratings and reviews, photo galleries, and static we-all-say-the-same-thing video playlists. Surprise and delight me with “we” — e.g., don’t tell me my favorite movie of 2016 made more money, engage me with a Star Wars playlist of fan videos from around the world sharing their love for the movie franchise.
3. Collaboration: Tap into today’s connected consumers’ desire to participate in more fun, interactive, and collaborative TV commercials (Coca Cola), campaigns, contests, and events. Weave “me” into the tapestry of “we”; mashup original premium content with more authentic user-generated content. Radical inclusion is a reality. Satisfy our craving for connection and authenticity. New calls to action are required to go beyond a hashtag to join the conversation and instead facilitate mass collaboration. Everyone can play a part: fans, social influencers, content creators, curators, producers, advertisers, brands, reporters, partners, publishers, and maybe even your mom. We are more likely to play and share when we make a cameo to star in a constellation (sum of the parts).
4. Consolidation: Change the channel from broadcasting one-to-many to many-to-many, leading to many-to-one. Control and moderate the new narrative by aggregating and integrating the activity across today’s siloed and disconnected ecosystem of competing devices, browsers, apps, websites and social platforms. Best-in-class technologies like SpredFast exist to help connect the dots and build bridges. More leading social platforms like Snapchat, Twitter, and Facebook (Instagram) are opening their APIs to extend the reach of their content hand and are now awaiting your participation. We need a more connected and collaborative ecosystem to effectively evolve from me to we.
5.
Barry Stamos is CEO and cofounder of Videoo.
5 rules for adapting your company to the age of group-storytelling
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Friday, 4 March 2016
Why live streaming app Meerkat is pivoting
Today Meerkat, the app that generated much of the attention last year around live streaming video from a mobile device, is going public with the news that it’s officially changing course and building a new product toward that end.
It was a long time coming. Meerkat definitely had a base of some consistent users, and some brands even experimented with it. But for months, many wondered what was up with Meerkat as Periscope picked up usage after Twitter acquired it. Then Facebook started pushing hard on its own live streaming tool.
It turns out that competition from the two popular social networks did play a part in the decision to go in a different decision, or pivot, in Silicon Valley parlance.
“The distribution advantages of Twitter/Periscope and Facebook Live drew more early users to them away from us and we were not able to grow as quickly alongside as we had planned,” Meerkat cofounder and chief executive Ben Rubin wrote in a memo he sent to the startup’s employees a couple of weeks ago. Today Meerkat published the memo on Medium, following the publication of a Re/code article on the news.
But maybe it’s not as simple as Twitter and Facebook “going live” in the way that Meerkat did. The medium of live streaming in general might actually be ahead of its time — something that has only taken off with certain types of early adopters. Rubin explains in the memo:
So far, the value proposition of being live is just not clear to people who are not celebrities/media/news. If you are one of them (and particularly if you have an existing audience on Facebook or Twitter), there is clear value in occasionally going live as a new way to bring content to your audience or interact with them. This is especially true around existing live events with behind the scenes content, etc. But for most regular people – it has been hard to figure out when or even why to go live. It’s different than sharing photographs – think of it this way: before Instagram, people already knew what constituted a beautiful photo and tried to take them. With live video no one really knows what “good” live video they can create is.
At least the startup hasn’t lost money. Greylock Partners and others invested $14 million in Meerkat a year ago.
Why live streaming app Meerkat is pivoting
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Engagement on Facebook Custom Audiences: Do You Have This?
Spotted in the Wild: Engagement on Facebook Custom Audiences. What they are and what their existence could mean about what’s coming.
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Thursday, 3 March 2016
Facebook Canvas ad is a cool new toy, but needs ‘3 to 6 months’ of testing for hardcore advertisers
ANALYSIS:
Facebook released its new interactive, full-screen mobile ad unit called Canvas last week. It gives advertisers an elegant, rich-media way to engage users directly within Facebook’s page. Agencies are already lapping it up and experimenting with it to showcase their products.
The Canvas ad unit is the latest move by Facebook to monetize its billion daily active users. It’s likely to be a winner, according to people we’ve talked with.
For now, some kinks still have to be ironed out. These sources say Canvas is not ready for the agencies or their advertiser clients looking to use it to drive direct, measured results. However, it could hit those expectations within the next three to six months, if advertisers are able to build the right creative and figure out how to track performance, they say.
Cool new toy
It’s a “cool new toy” for agencies to play with, to drive brand awareness for clients, one source said, requesting anonymity. “It hasn’t been a seamless experience, there’s some lag time, once you click on it,” another source said. Some sources request anonymity when it comes to Facebook for fear of retribution. Facebook can be selective in choosing partners it does early experiments with.
However, some early testers were more open.
Sigal Bareket, founder of ad tech company Taptica, said her company is testing the unit. Facebook has shown a trend of releasing products early, and letting advertisers and agencies take time to develop them into tools that are ready for direct response purposes, she said.
Facebook’s original video ad unit, and then its Carousel unit — from which Canvas was derived — both took three to six months to get to a point where direct-response advertisers could use it, Bareket said. Now those video units are the strongest performing ads by far, and Carousel ads are high-performing too, she said. Bareket is now a mobile consultant, advising Taptica, among other clients.
Not quite there yet, for direct response
“It takes time to actually use these tools and see if they’re compatible with direct response,” she said. “It’s not there yet.” She said Taptica and its clients generally measure their success by how much the client’s app is used.
The Canvas ad, however, actually tends to keep users within the Facebook browser rather than sending people to the advertiser’s own page.
Indeed, Facebook and other companies with lots of audiences, including Pandora, are seeking ways to change metric standards. They prefer metrics such as engagement, or time-on-site, as opposed to clicks sent to an advertiser’s site. One reason is that many advertiser sites are slow to load on mobile, and users get frustrated and abandon those sites. By having ads interact wholly within the Facebook app, the ads can be preloaded and launch “nearly instantaneously,” the company said — or within a second.
In the unit, people can swipe through a carousel of images, tilt to view panoramic images, zoom in to view images in detail, watch videos, and respond to call-to-action buttons.
This is not a direct response format at all
Other testers agreed. “This is not a direct response format at all,” said Guillaume Lelait, U.S. managing director of Fetch, a mobile ad agency that has been quick to test Facebook ads. He said companies like game company King and several of Fetch’s clients, including Tencent and Runtastic, are trailing Canvas to see how well it will perform using app install metrics, “but that the unit isn’t really built to be a standalone ad unit. It’s good for showcasing, but not to drive an action.”
Facebook requires that the Canvas ads first be published on a brand’s Facebook page, and only people engaging with that brand’s page will see it. Only after this first step can an advertiser launch an external campaign to target users who have not previously already interacted with the advertiser. So advertisers can’t build links into the ad that point externally to their page, Lelait said. The links need to go to a mobile web landing page, which opens within Facebook’s native browser. He did say the units are very easy to put into place using the FB power editor.
So far, Facebook has listed several testimonials from advertisers who tested the product before last week’s launch. They cited things like better ad recall and engagement time.
This matches what early tester, MichaelAaron Flicker is president of ad agency XenoPsi, found last month, when he said in a VentureBeat guest post that the unit is best for story-telling in multiple mediums, grabbing imagery, and content broken into snack-able bites.
(We’ll be debating new ad engagement strategies at this year’s VentureBeat Mobile Summit, which will feature several working sessions around mobile advertising. Participants include executives from Runtastic and Fetch, early users of the Canvas ad unit. It takes place April 4-5 at the scenic Cavallo Point Resort in Sausalito, CA. Space is extremely limited — we’ve only got seats for a total of 180 executives — but it’s not too late to apply for one of the remaining seats.)
Disclosure: Fetch owns a less-than-0.5 percent stake in VentureBeat.
Facebook Canvas ad is a cool new toy, but needs ‘3 to 6 months’ of testing for hardcore advertisers
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Wednesday, 2 March 2016
5 Ways To Use The Anchor Audio App For Business
Have you heard buzz around the new audio app, Anchor? Anchor allows you to record and share soundbites (called “waves”) of yourself talking. Anchor’s tagline is “Radio by the People” Sounds pretty simple right? What’s causing such a stir is the way Anchor makes it so easy for anyone to record short audio clips, then share them […]
The post 5 Ways To Use The Anchor Audio App For Business appeared first on Kim Garst Boom Social – Social Selling Strategies That Actually Work
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Monday, 22 February 2016
8 Instagram Marketing Mistakes You Should Avoid
Instagram, Instagram, Instagram.
These days the image sharing social networking site has taken the stage and everyone including celebrities, entities, marketers, creatives and of course the general public istapping into this networkevery day. Humans love visuals, and thats probably why the image-sharing concept is rapidly gaining popularity.
So, what do marketers do? Run the race and sign up for Instagram just to share pictures? Well, thats part of it, but what about the rest? More often than not, just sharing pictures isnt enough and it definitely wont make your brand stand out of the millions of accounts that get created every day for the same purpose!
Dont mistake presence for quality marketing!
Here are 8 Instagram marketingmistakes you should avoidwhile operating your business account.
1. Setting your account to private
Source: Business2Blogger
This could be an unintentional mistake but definitely a major one!
Having your images and videos set to private may make sense for personal accounts, but it sure doesnt make any sense for company accounts that are meant to be marketed to the general public.
You could come across any business or individual in the Instagram community who has an interest in what you have to offer. By setting your account to private, you are only limiting your opportunities.
Make sure your account is set to public, so that you always have a higher chance of reaching out to a massive audience and pulling out potentials that could be your next favorite fan or follower.
2. Posting random photos or videos
Source: Its Erin James
You might be the sole social media marketer for a company, or perhaps a solopreneur marketing your own business.
You may like to share random photos of your coffee mug or your dog, or maybe even a new place you visited.
However, keep in mind that although you want to be social, this is a business account, not a personal one in which you get to share anything in the world you like.
By posting pictures that are not relevant to your brand, you run the risk of appearing unprofessional. Theres nothing wrong with being a little personal once in a while and putting a face to your brand. However, try to keep a fine balance between your random posts and relevant ones.
3. Low quality photos
Source: Klear
As a business, you need to appear as professional as possible.
Prospectsare judging your brand as well as your brands quality in various ways. Believe it or not, but the quality of your pictures and videos also sends a message about the quality of your product or service.
High resolution photos are automatically associated with quality and professionalism. The opposite is true for crappy photos with poor resolutions.
Make sure your pictures are twice the recommended size (meaning 1280 by 1280 px) so that the picture turns out to be a high quality image. Also make sure that your images are sized correctlyand perfectly centered without any odd-seeming cut outs.
4. Not using hashtags correctly or not using them at all
Source: Yina Goh
What definescorrect hashtag usage?
First of all, your hashtags should be searchable thats the whole idea behind categorized hashtags.
Second, they should be short and relevant because #we #all #know #how #annoying #a #hashtag #overload #is!
Plus, make sure you are following popular hashtags that are relevant to your niche.
Not using hashtags at all is another mistake many brands and businesses make. Hashtags provide reach to others in your community and vice versa. As a result, it creates a gateway for more potential fans and customers who are also following and contributing to popular hashtags you frequently post to.
5. Not posting consistently
Source: HubSpot
You know what they say, consistency is the key. And this is definitely true in this case as well.
Posting on social media, blogs, or any media channel for that matter requires consistency. When you are consistent you are predictable and fans and followers like a predictable frequency.
One more thing to note is that you shouldnt mistake quantity for consistency. Spamming your followers feeds with a plethora of images every day is not a good idea. It increases the likelihood of you annoying your prospects and alienating them after they decide to unfollow you. Try to spread out your posts with relevant and engaging content that is high quality.
6. Not following your followers
Source: Sprout Social
Clever marketing strategies usually call for getting to know your customers as best you can.
If your fans decide to follow you, make sure you treat them with at least a follow back. You dont have to comment or communicate with them on their personal account, of course. However, following your followers will give you the chance to get to know them better and find out what interests them.
With this information youre better prepped up for getting their attention and meeting their needs.
7. Not proofreading
Misspellings and grammar mistakes Yikes!
This is one easy way to make yor brand look unprofessional. Missing punctuation, sloppy spelling, and careless grammar can make people cringe.
They are also quick to ruin impressions in front of a massive audience. A great example of this is a recent York University advertisement that spelled engineering wrong and made the news.
8. Not engaging with your audience
Source: Seen Moment
Engage, engage, and engage!
This is the number one tip every social media marketer should be looking into. Engagement is all about connection. The best way to connect to your customer is to interact with them.
If your audience is commenting on your posts and asking questions, make sure you respond!
Sum up
Be wary of these Instagram marketing mistakes and avoid them at all costs!
Sometimes, even the smallestand simplest of mistakes can turn off prospectsand be the reason for people unfollowing you and being unfollowed hurts!
Guest Author:Skornia Alison works as a social media manager at an online service that offers online college essay help. When shes not circling or tweeting friends, she loves writing blogs on social media marketing, content strategy development, and more.
The post 8 Instagram Marketing Mistakes You Should Avoid appeared first on Jeffbullas's Blog.
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