Facebook's F8 developer conference takes place this Tuesday and Wednesday from the Fort Mason Center in San Francisco. While the company hasn't publicly disclosed what it'll be revealing during its two-day event, here are a few educated guesses about what could be announced.
Bots on Messenger
There has been a lot of buzz in the past few days around support for chatbots within Facebook Messenger. At last year's conference, the company debuted its Facebook Messenger Platform which gives developers access to a product with now more than 900 million users. This week, we'll likely see Facebook launch new APIs that will bring chatbots into Messenger as well as a plugin for businesses to tap into the product.
Above: Facebook executive David Marcus onstage at F8, with screens showing the 40 launch partners for the company's new Messenger Platform. (March 25, 2015)
Incorporating bot technology into Facebook Messenger isn't a surprise, especially following revelations that developers had access to a secret chat SDK. This tool is used to develop more interactive experiences within the popular messaging app giving users the ability to shop, book travel, and more. It also comes on the heels of competitors and similar services that have thrown their support behind bots, like Line, Kik, WeChat, Telegram, Microsoft and Skype, Slack. And that's not all as Google is reportedly working on a way to incorporate the technology.
But Facebook's entry into the bot market could be the most significant because of its extensive reach, database of user information, and advertising/monetization capabilities. This will most likely take up a bulk of the first day's keynote.
Are you down with videos?
Since video remains a high priority for the company, it's probable that at F8 this week, we may see some new features around 360 videos, especially as it relates to Oculus Rift. Facebook's official conference app lists two sessions around how developers can optimize this video type for virtual reality and how to utilize it in their own apps, especially as the technology may be used more this year.
It's doubtful that we'll see anything about Facebook Live being announced, especially since Facebook released new features and capabilities last week. And since it's launch in August, the livestreaming service is relatively new so finding ways for developers to tap into it could be a tad early. However, there is at least one session at F8 dedicated to a behind-the-scenes look at video streaming on Facebook.
Instant articles for all
Above: An image of a Facebook Instant Article from The Washington Post.
Facebook will open the doors for its Instant Articles program at F8, giving all publishers and developers access to have the social network natively host their content. Publishers of “all size” will be able to tap into this, adding more of a rivalry between Facebook's Instant Articles and Google's Accelerated Mobile Pages program. What this offers publishers is the ability to not only bring their content to a site with not only a mass audience, but also high rate of sharing, and something that's really optimized for mobile devices.
The company claims that it already has on-boarded a “few hundred publishers.”
Helping developers monetize their work
While this week's event is around motivating developers to build on top of the Facebook suite of tools and products, it's also about helping them monetize their work so you can expect there to be a few words about updates regarding the Facebook Audience Network, which debuted in 2014 and extends the social network's advertising capabilities beyond its site into third-party mobile apps.
Based on a new study the company commissioned, it's believed that native advertising will be an important part of the mobile monetization landscape by 2020. Research indicates that nearly two-thirds of all mobile display ads will not only be native, but also be the source of $53 billion being spent by advertisers. Facebook said that it has already seen this trend first-hand, with its native ad format adoption growing 10 times from Q1 2015, making up 83 percent of its Audience Network.
Above: Microsoft executive vice president of the Windows and Devices Group Terry Myerson on stage at the Build 2016 developer conference in San Francisco, Calif. on March 30, 2016
Facebook will likely also announce that Windows developers can tap into the Audience Network for their apps. Microsoft executive vice president for Windows and Devices group Terry Myerson revealed the social networking company's plans last month at the Build developer conference, saying that the Audience Network and mobile app install SDKs will be coming to the Windows platform.
Honorable mentions
This will be the first F8 since Parse got acquired that Facebook probably won't have any major news about the service, largely because the cloud service is in the process of being shuttered.
Other things that could receive a mention include Facebook's Free Basics and how developers should view the platform after it's hit some significant road bumps in countries like India. How will chief executive Mark Zuckerberg continue to show that his internet spreading initiative can move forward?
Above: Facebook CEO Mark Zuckerberg walks to the stage during Samsung's press conference at the Mobile World Congress on February 21, 2016. Attendees viewed the presentation wearing Samsung's Gear VR headsets.
Another proverbial “elephant in the room” is Oculus VR and the next steps by the company in virtual reality. Its first product has already begun shipping so could Facebook reveal sales numbers or even what it plans on doing next with the technology? At Mobile World Congress in February, an image of Zuckerberg walking to the stage while attendees wore Samsung Gear VR headsets was very telling. Facebook's CEO is very much long on its power and it will be interesting to see if the company shares more of its roadmap.
VentureBeat will be on the ground at F8 this week and will report back on the latest updates and announcements from the event.
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