On one hand, “growth hacking” is quite an overused buzz word which personally makes me cringe, on the other one it well communicates the essence of experimental online marketing techniques adopted by startups and small businesses so as to extend their user base fast and cheap. Big enterprises with copious budgets can usually afford to pour tens of thousands of dollars into traditional (e.g. print, TV, radio) and digital (e.g. search engine advertising, web banners, mobile advertising) marketing channels. Starting entrepreneurs, by contrast, truly need to think out of the box in order to assert their position on the market — by…
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