Thursday 30 July 2015

Nearly half of Facebook’s users only access the service on mobile

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Mark Zuckerberg at Facebook's F8 2015 developer conference


Today Facebook revealed that it now has more than 1.49 billion monthly active users, 655 million of whom only access Facebook via a mobile device. That means 44 percent of Facebook’s active user base literally never touches the service via desktop.

The trend isn’t surprising — it’s been headed in this direction for years — but we’re certainly nearing a turning point for the world’s largest social network, a company that once alarmed the SEC over its risky mobile numbers pre-IPO.

These figures don’t even include stats from non-Facebook users on services like Instagram, which may already push the company over the edge. Clearly, Facebook is a mobile company. But how long will it take before it’s effectively mobile-only? A long time, judging by the rate at which Facebook’s users are eschewing the desktop for mobile.

No matter how anti-climactic, the end of days for the desktop remains a long ways away — good news for all you folks who just downloaded Windows 10.


VB’s research team is studying mobile user acquisition…
Chime in here, and we’ll share the results.

Nearly half of Facebook’s users only access the service on mobile
from VentureBeat » Social Media Companies | Social Network News | VentureBeat http://ift.tt/1fIEpIf
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