Raymundo Rush: Welcome to the Inspiration Age. Are you Ready?

Tuesday, 29 September 2015

Welcome to the Inspiration Age. Are you Ready?

Welcome to the inspiration age, where connecting with your audience and communities is not an option, but a requirement for business and life.

What is the inspiration age and why should it matter to you and your business? We answer these questions and more in episode 170 of the Social Zoom Factor podcast. Take a listen and learn what the inspiration age is as well as 8 solid strategies and tips to inspire your audience.

You must learn how to embrace the inspiration age to grow your business, nurture relationships, earn trust, establish authority and most importantly touch the hearts of the people you want to bring closer to your brand.

Coming out of the information age it was easier to put most marketing tactics and strategies in a box. Brands with big budgets could simply throw big money at advertising agencies and the remainder at more predictable marketing mediums such as traditional media, direct mail and email marketing.

However, times are changing drastically. Now it’s practically a free for all. We are all the media. The world is noisy on and offline. It is more difficult than ever to stand out from the crowd, to rise above the noise and to earn trust and connect with hearts. We can communicate anyway we want. We can communicate how, when and where we want… and so can our audience.

You do not own your audience. You do not own your social media communities on Facebook, Twitter, Instagram, Snapchat even if they are following you, like you or snap with you.

Your audience is not there to serve you. You are there to serve your audience, period!

You must engage. You must be a contributing, healthy part of the conversation. You must be able to serve up consistent, unique and relevant value. You must earn trust and continually nurture their spirit, heart and bank account.

You must learn how to serve the data, knowledge and inspiration your audience and communities yearn for.

Take a listen to episode 170 for these inspiration nuggets and more. Be sure to subscribe to this entire brand new series, “Welcome to The Inspiration entire series on iTunes, Stitcher or SoundCloud!

In this 30 minute podcast you will learn:

Inspiration age defined
How to inspire your audience by connecting with the needs and desires at an individual level
Why earning trust is a foundational requirement in the inspiration age
Importance of humanizing your brand
Difference between authenticity vs transparency
Delivering timely, relevant, contextual content
Why we can never master the heart of the human soul
Understanding the people inspiration metrics
Answering the most important questions, WHY
Why you don’t own your audience
People don’t just buy things, they join things
Delivering an experience that inspires, engages, delights, educates, empowers and entertains
Building an integrated digital and social platform that works when you’re not working
Why action is the social currency of today

Supporting Resources:

Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> You are the Media – Building Your Media Foundation