SAN FRANCISCO — In 2014, Twitter introduced the world to Fabric, a mobile developer platform for developers to bring in Twitter feeds and crash tracking to any application. It’s an all-in-one suite of tools that sought to bring the best of Twitter to developers. Today, this offering is expanding to now include more services provided by Stripe, Amazon Web Services (AWS), Optimizely, which will all be available starting today.
Beyond these three partners, Twitter says that Nuance, Appsee, GameAnalytics, Mapbox, and PubNub will be added in the future. This is the first time that Fabric has opened up to services outside of Twitter’s internal ecosystem.
In addition, the continuous deployment and integration tool Fastlane has been integrated into Fabric with its founder joining Twitter as an employee working on Fabric. The product will continue to be open sourced and provides users with a way to streamline the work needed to get their app published quickly.
At Twitter’s mobile developer conference Flight, Jeff Seibert, the company’s senior director of product, took the stage to talk about the developer updates: “there’s no doubt that native mobile apps deliver superior performance and that people everywhere prefer this experience.” Apps, content, and data are said to be the building blocks of a company: “these are where we invested our energy in the past year,” he said.
Since its debut, Fabric primarily offered just internal Twitter tools like MoPub and Crashlytics. At launch, then-CEO Dick Costolo said “it’s a future that is built on a collection of fully integrated end-to-end services. It is entirely about you and your users, not us.” With more than 225,000 developers use Fabric today and over 1 billion devices using powered apps.
Today’s announcements seems to indicate that instead of forcing users to sign up for Twitter, it’s going to take a subtle backseat approach: help developers build better and faster apps, and when they want to include a conversation service filled with data and real-time discussions, then go for the biggest one out there, Twitter.
Some of the use cases include being able to run A/B testing with a single-click through Optimizely. The company’s Senior Product Manager Suneet Shah explains that mobile developers can install and setup Optimizely right in their app without having to leave their development environment. Through Fabric, an Optimizely account will automatically be created and lets developers begin running experiments “in minutes.”
It’s notable that Stripe is included with Fabric following the release of Relay, of which Twitter is one of the first commerce partners. So since Stripe is a partner, this could be the commercial feature developers may be looking for. Company CEO Patrick Collison joined the conference by saying Twitter and Stripe both understand the power of the developer. “We see a canonical platform for building applications. It provides the canonicalization and simplicity of building applications.”
Fastlane’s inclusion into the mix gives developers a powerful tool within Fabric that automates the release process. While the other third-party integrations gives wanted features, one thing that’s possibly missing is this need to do it quickly because time is money and the later you are out of the gate, the greater the risk to how much reward you’d get. Fastlane aims to expedite things and help you save precious time by automating steps.
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Twitter Fabric now integrates with Stripe, Amazon Web Services, and Fastlane
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