Facebook has begun rolling out new sections for pages designed to promote the goods and services merchants are selling. With more than 60 million businesses with a presence on Facebook, there has to be more incentive for you to buy from them and these new sections could make that possible.
Above: Facebook services section on pages
With the shop section, businesses can display products they're selling on their page which will enable people to not only search, but make offers through Facebook Messenger. To start with, it'll only be available to pages in Southeast Asia and other “high growth and emerging markets,” such as Thailand, Brazil, Vietnam, Indonesia, Malaysia, Mexico, Philippines, India, Argentina, and Taiwan.
As for the services section, this is available globally to professional services providers, enabling them to showcase what they can do. It'll be rolled out to all pages in “the coming weeks.”
The addition of these sections is Facebook's way of showing why businesses should have a presence on the social network. It's also a clever ploy to showcase the potential of not only pages but Facebook Messenger, the app the company has touted as the next step in how we interact with businesses.
While these new sections aren't exactly showstopping, they are important nonetheless because perhaps that business isn't able to create a standalone website? By having a Facebook Page, they're able to have that real estate on the web in a place visited by more than 1 billion people daily, especially on mobile. Enabling merchants to show off their goods and services right on their page can lead to more conversions and interest.
Facebook adds shopping and services sections to Pages
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