People love watching the Olympics, and they love talking about them too. So much so that the online conversation volume for the Summer Olympics has already surpassed this year's Super Bowl by 7 percent.
That's the results of an analysis of social media and other online conversations as measured by social media measurement firm Taykey. The analysis showed that the opening ceremony generated disappointing ratings on Friday night. But there was a huge surge in conversation volume around the games, with a peak on Saturday as a number of events kicked off.
Swimming was one of the most talked about events, with a lot of chatter around Katinka Hosszu's record-setting victory. Negative trends were focused primarily on the aftermath of the doping scandal as well as soccer legend, Pele, withdrawing from the opening ceremony.
Above: The audience for the Olympics.
The initial audience of people talking about the Olympics skewed 65 percent male and nearly half were ages 25 to 44, Taykey said. Ahead of the games, soccer and swimming were the most anticipated sports. Soccer players Neymar of Brazil and Hope Solo from the U.S. were the most talked about soccer players. Michael Phelps and Mireia Belmonte had the attention of Olympic Swimming fans. Tennis player, Rafael Nadal, was also a top mentioned athlete with regard to both volume and affinity, Taykey said.
The tiny island nation of Tonga also gained unexpected visibility after online fans began buzzing about their shirtless flag bearer, Pita Taufatofua, during the opening ceremony.
Above: The conversations around the Olympics keep growing.
The Olympics outdo the Super Bowl in generating social media buzz
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