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The battle for social media engagement during the Wimbledon tournament is being dominated by four tennis heavyweights: Novak Djokovic, Roger Federer, Andy Murray and Serena Williams. While Maria Sharapova and Petra Kvitova are still big names in the tennis game, their social strategy is failing them. A major sports tournament is a big deal for any athlete, not just for the chance to win a title, but for the opportunity to build a brand.While some of the Wimbledon competitors are nailing this, Kvitova and Sharapova are proof that scoring social engagement is about more than just being a big tennis…
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Who’s winning the social war at Wimbledon?
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