Wednesday, 8 July 2015

With $2.4M in funding, ClipMine launches its crowdsourced video indexing and annotation service

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We’re infatuated with video, just look at the statistics. There are an enormous amount of videos being created every day, with a high rate of duplications most likely. So how will we be able to find the video that best serves our need? Is there a way for viewers to simply navigate to the part of the video in order to get the information that we want? ClipMine believes that it can offer that solution — it’s launching today with $2.6 million to accomplish its goal.

ClipMine calls itself the “first video indexing and annotation platform”, but what does that really mean? If it does what it promises, both content creators and viewers will be able to apply tags and annotations right to videos to make it easier for everyone to find the information they want without having to sit through the entire video.

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Take Upfront Ventures’ Mark Suster’s video interview with ProductHunt’s Ryan Hoover as an example. While normally you’d spend the entire time watching a thorough discussion taking place, there may be an occasion where you just want a juicy nugget to extract for whatever reason. ClipMine essentially creates a bookmark — a table of contents, if you will — that anyone can quickly reference should they need to highlight some key point.

ClipMine was founded by former Google engineer Zia Syed in 2014 and only today is becoming available to all to use. Its investors include Sherpalo Ventures’ managing partner Ram Shriam, Facebook’s former VP of Engineering and Products Greg Badros, and serial entrepreneur Amarjit Gill. The company currently counts several notable bloggers and content creators as users of its service, including Y Combinator and its president Sam Altman, Blackbox VC, the Computer Vision Department at UCF, and others.

How is this different from annotating on YouTube? Syed explained in an email that unlike ClipMine, YouTube allows annotations only for the content creator and only are used to drive traffic to other videos. In addition, he claims that ClipMine’s algorithms will suggest tags for a wide variety of videos that can be improved on by humans. The key purpose is to “improve the discovery and viewing experience by allowing the viewers to scan, skim, and search through the videos.”

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ClipMine doesn’t charge users for adding tags, but you’ll need to have a login to begin with (yes, one more credential to remember although you can use Facebook Login or Google+). Syed says that his company will eventually charge for premium services being added in the future, such as deep analytics, non-branded customized players, and automated indexing support.

Anyone can create a ClipMine video. Import any video you want from YouTube, Dailymotion, or Vimeo and annotate it. You can also ask the service’s editorial team to index the video. Converted videos can be embedded on most websites and ClipMine also has integrations with Twitter and other channels powered using Embedly. Facebook isn’t currently supported, however, as Syed says the social network requires special integrations to embed videos in the News Feed, but it’s planned.

If you’re interested in checking out ClipMine, you can create an account on the company’s website.


VB’s research team is studying mobile user acquisition:
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With $2.4M in funding, ClipMine launches its crowdsourced video indexing and annotation service
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