Facebook today announced the creation of new tools brands will soon be able to use to help their Instant Articles stand out more. With these additions, branded content will get a little razzle dazzle in the hopes that it'll drive readership because as Facebook points out: “Branded content that is overly promotional is less engaging…”
Above: How a marketer's logo will appear on a sponsored content when viewed as a Facebook Instant Article.
In April, the social networking company opened up its Instant Articles initiative to all publishers and for the first time, enabled also allowed verified Pages to post sponsored, or branded, content. At the time, Facebook said that publishers could mark their content as such with customizable byline and kicker, a sponsor logo, and visually distinguish their content using the company's article styling tools.
Today Facebook has shared more details about these tools and release dates.
Coming in late June, if a publisher identifies a sponsored piece of content, that brand's logo will be taken from their profile photo from their Facebook Page and inserted into the Instant Article's byline. Facebook said the position will be below the article's title on the left-hand side of the screen.
What's more, Facebook will be releasing an update to its article style editor to feature new coloring, text, and spacing features. The tool will also include a real-time preview option so publishers can review their changes before pushing it live. It's expected these capabilities will be made available “in the coming weeks.”
Above: A screenshot of updates made to Facebook's style editor for Instant Articles.
Facebook giving brands improved tools for their Instant Articles
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