Twitter has launched an app aimed at helping businesses manage communication and engagement with their followers. Called Twitter Dashboard, it's available in beta for those in the U.S. on both iOS and as a desktop app. One could think of it as either a Hootsuite competitor or simply a take on Facebook's Mentions app, but specifically geared towards businesses, not individuals - they have Twitter Engage for that.
Above: Twitter Dashboard lets businesses create custom feeds to monitor what's being tweeted about them.
In a blog post, Twitter explained that businesses have a difficult time to create “authentic” connections due to lack of time and resources. The solution it came up with is a tool that facilitates these communications made specifically for all businesses. “It gives business owners a clear picture about what's being said about their businesses, let's them schedule tweets, and offers insights about their tweet performance,” wrote Noah Pepper, a company product and engineering manager.
In the current state of affair, social media managers or others likely pair the company's Twitter account with their own using a service like Tweetdeck, Hootsuite, or even on Twitter's main app. But the thing is that there's a likelihood of an errant tweet being posted or something retweeted on the wrong account - we've seen it happen many times with “interns” being blamed. Twitter wants Dashboard to be the one-stop shop for all tweet-related management for businesses.
Among the features is the ability for companies to create their own feed, choosing to hear more what people are saying about their business. The intention is to surface all the mentions that you can address while also monitor what's being said about your industry and competitors.
Then, after listening to the ecosystem, businesses may want to be proactive in communicating so why not schedule tweets, taking a standard feature that most social media management platforms have these days. Post them when you want to.
Lastly, Twitter wants to inspire businesses to tweet more so it's providing tips on what they can share. This is likely part of the company's efforts to drive up its user numbers. With sluggish growth, Twitter needs to find ways to reinvigorate itself and this includes not only boosting confidence in advertisers, but also with those brands interested in more organic efforts to reach consumers on the platform.
While available for both iOS and desktop, there's no indication on when or if an Android version will be released. And although Twitter Dashboard is geared towards businesses, there's also nothing stopping companies from using Tweetdeck or Hootsuite, especially if they're managing other social media accounts on LinkedIn and Facebook.
Twitter launches a dedicated app for managing business accounts
from Social – VentureBeat http://ift.tt/291YW9h
via
No comments:
Post a Comment