Pinterest announced today that it has made another acqui-hire, picking up the team behind the mobile commerce app Tote. While the visual search engine hasn't released any financial details of the deal, we're told that both cofounders Mike Bidgoli and Langtian Lang will be joining Pinterest to work on growth and monetization.
The technology behind Tote hasn't been picked up and as a result, the app will be shut down on July 15. The company has already released a service for Tote users to import their content directly to Pinterest.
Started by Bidgoli and Lang in 2014, Tote sought to “shop the looks,” meaning that you could buy directly from bloggers and trendsetters without having to jump directly to the traditional e-commerce sites. The experience the Tote team has will likely come in handy at Pinterest since they'll work to improve the way we shop on the popular service. Pinterest already has Buyable Pins that facilitate purchases directly within its app, so Bidgoli and Lang's involvement could expedite adoption.
For those looking at the Tote app in the App Store, the company's name was listed as Sidewalk Labs. This might ring a bell because it's associated with Google's parent company Alphabet. However, this isn't the case and in 2015, the company behind Tote rebranded to Uptown Labs to match the name of their inaugural app.
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Pinterest acqui-hires team behind mobile commerce app Tote, shutting it down July 15
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